Tinker Toy Store Branding
The concept behind this project was to create a branding and style guide for a fictional toy store company. Rather than being a normal toy store, this company stocks more hands-on toys and kits that encourage experimentation and creativity. The branding package includes potential business cards, store signage, apparel/merchandise, website pages, name tags, and more.
The main concept behind this fictional toy store was that it was going to be a kinetic toy-focused store. It would have fidget-type toys as well as those that require the use of hands such as putty, legos, and more. Due to the main concept being kinetic toys I decided to name it Tinker. From there I was able to start sketching out various ideas for logos. I spent a lot of time in the sketching phase of this project. In my sketches, it is clear how I went from more open and varied designs until I narrowed it down to a specific style.
Once I had the main concept for the logo it was time to move on to refining the logo and determining colors. As is shown in the left image I spent a lot of time experimenting with how I can push the concept and refine the overall logo to feel balanced but also playful. In terms of colors, I initially wanted to go with a more primary color scheme but found that 3 main colors were too many. In the end, I landed on using a teal and yellow color combination for the main brand colors.
Below is the final branding and style guide for the Tinker toy store as well as a logo indent that was created as a hypothetical YouTube video intro.